How To Protect Your Company With Reputation Management Services

by admin on January 21, 2013

Reputation Management Services are needed in 2013

The Internet has made it so your reputation is more important than ever and why you need Reputation Management Services !

The Internet never forgets! You can do something today and it will come up on the search engine 20 years from now.

So, whatever you do you might need the services of a reputation management services team.


There is not much difference between reputation marketing vs reputation management, especially pertaining to the Internet.

Reputation management services takes care of your reputation online and offline, whereas, reputation marketing takes care of it online by putting forth good statements about you and your company.

 Reputation Marketing for all yoiur social needs

Everything you do on the Internet is tracked and indexed into a database. Even something you said 10 years ago can still be found.

Also, with the advent of social media, everything you say and do such as showing photos or videos will always be accessible to those who look hard enough to find it.

That’s why you need reputation management services to keep all the good things said about you at the top of the search engines.


Online Reputation Services Online Reputation Services by an Reputation Management Services firm

Search engines show the most relevant and the most popular items for the keyword or long tail keyword.  You can even type in a sentence and bring up items. If you or your company made a mistake and upset a customer, they can start writing about you to the point that’s all that shows up in the search engines.  Reputation marketing services can keep the bad “press” further down the pages of the results.


People rarely go past page 4 of search engine results unless they are looking for a certain item. Most of the time, the first two pages of results are where people find what they are looking for.  If everything on the first page is negative about you or your company, that’s what will show up in the results of the search engine. Using an online reputation services keeps the bad “press” at the bottom of the results.

Find out your Online Reputation Score

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Reputation management was coined by public relations firm Weber Shandwick in 1997. Since that time businesses have been built around taking care of people’s and company’s reputation.  As the Internet grew, it is almost absolutely necessary to have an online reputation services to keep the bad “press” to a minimum. After all, you can’t stop people from say what they want to say about you or your company.


The Internet has made managing your reputation more important than even the product you sell.   With Facebook, Twitter, and Pinterest, you can’t say what you want to a customer without it going viral in a matter of minutes.  Do you know when Michael Jackson died it only took 10 minutes to go around the world?


You need the Internet to promote your product and business, but at the same time, any mistakes you make will also be on the Internet. Most negative press is created because you didn’t handle a customer complaint properly.  Make no mistake; customers are more powerful today than in the past.  In the past, they used word of mouth to spread “the word” about a business. Today, they use the Internet. Protecting your reputation is necessary. That means you need reputation management services to keep the negative words about your company at the bottom of the search engine results.

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