Mobile SMS Marketing: The Greatest Benefits Marketers Can Get From Mobile Phone Marketing

by admin on December 2, 2010

Marketing has indeed come a long way. From dominating the world of radio, television and the Internet, it has also started to rule the world of mobile phones. With almost every single person owning a mobile phone, marketers can easily introduce and promote their products and services by texting simple ads to people. Mobile SMS marketing is, by far, the easiest method to promote and introduce new products and services to prospective customers.

Mobile phone has become an important part of people’s lives. Through this device, people can send instant personal short messages to others. The ease and speed in communication that it provides are the best benefits that they can get from using mobile phones. These same benefits also apply to mobile SMS marketing. Marketers can easily reach their prospective customers by simply sending short and simple ads to their phones. Here are some other advantages of using a mobile phone as a marketing tool.

Personalized communication. This is one of the greatest benefits that marketers can get from mobile phones. By sending messages to their phones, you are giving your prospective customers the feel of personal treatments. You market on a one-to-one basis, and the content of the messages usually depends on the age, profession and gender of your target customers.

Targeted Marketing

Unlike other forms of advertisement that target a wide range of people that include  those that are unlikely to be interested in your offers, mobile marketing also allows you to target potential customers. Thus, you won’t have to spend money advertising to people who are unlikely to make a purchase of your products or hire your services.

Instant communication anytime and anywhere. Mobile phones are highly portable so customers can easily be reached anytime and anywhere, giving you the opportunity to send instant messages to them even during critical moments. This marketing tool also allows for easy transmission of time-sensitive messages to customers.

Potential for viral marketing. Viral marketing is very much possible with mobile phones.  If your target customers liked the ads that you sent them, there is always this huge potential of them forwarding the ads to their family, friends and colleagues. Thus, it is also a great tool for viral marketing.

Cost-effective. Short message service or SMS is proven to be ten times more effective than other advertising tools, including mail and newspaper advertising. If you’re dealing with an excellent and effective mobile SMS marketing platform, you can definitely realize response rates of 20% or even more. Many of today’s platforms are very affordable, and with such a small price, you can realize huge returns in no time. You can also save more money by using discounted plans.

Platform’s Customization Capabilities. From changing your text messages with just a few clicks of the mouse to scheduling future text message delivery, various platforms can provide all the features you’ll ever need for mobile advertising. They can also guarantee you comfort and convenience, as well as the efficiency you need for the business.

Another plus to mobile SMS marketing is the fact that you only send instant messages to interested customers and to those who have requested them. In other words, your campaign is permission-based, providing you better foundation for a successful marketing campaign and, of course, excellent return of investments in no time.

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