If you have a website for your business, and you want to expand it to bring in new clients, a search engine consulting firm might be able to help you do this. Here is a short list of just a few of the marketing techniques they might use:
Local search marketing – A search engine consulting company will help your business website gain higher rankings in the local search engine results. People searching for what you have to offer very often type the area in which they live in to the search engines to find the local results. Your search engine consultant will optimize your website for this kind of search phrase.
Increase your engine ranking with in bound link building – It has been proven that those businesses with quality link backs to their sites are given a higher ranking in the engine searches. If your business has its own blog or website, your search engine consultant can assist in helping to increase your client base by making sure you get some quality link backs that are subject-related to your service.
Some of your new connections will include those sites and blogs that are very well known, have something to do with the market that you operate in, and have a high traffic flow because what they provide to their readers is considered reputable and highly informative.
Advertise your services using the big social bookmarking websites – You may be at a point in your career where you want to expand your business to include a client base in other surrounding areas. Your consultant can assist you by mass advertising your services on several of the larger social bookmarking sites, that contain a membership base that numbers in the hundreds of thousands.
And once your advertisements have been “mass sent” to all those members on all those social bookmarking sites, the odds are in your favor that there will be at least a handful of them who live in your city, or in neighboring towns, who will eventually see them, and realize your business exists near them. And from that handful, one or two may call you and become your client.
And, even if only a couple of them become new clients of yours, there is still ample potential for you to gain even more business – as those new clients will most likely have some friends who would love to know the name of a good business, as well. And, it only takes one or two “nods” from a few satisfied customers to lead others in your direction – so don’t ever underestimate the power of “word of mouth”, in helping a business to explode.
Content writing to promote your website – Right up there with word of mouth, but on a much larger scale, is the power of the written word in regards to drawing people to you. It has been shown that many people who became new clients of a business, did so after they read a good review of it, or a positive informational piece about what that business was known to provide their customers. And, your search engine consultant can be instrumental in hiring content writers to do the same for you and your business, and may be able to help increase your business in this manner.
So, now you know some of the ways hiring a search engine consulting firm can help you in expanding your websites reach. If this piques your interest, then perform your own engine search on a few of them, and then contact the one that looks like it may be able to do the best job for you.