How Effective is Mobile Marketing?

by admin on December 3, 2010

Mobile marketing may either refer to marketing with the use of a mobile device or marketing in a shifting fashion. Either way, mobile marketing is an effective means of promoting and advertising products to consumers thereby increasing the profit of any business.  Mobile marketing is also popular as SMS advertising.

It is effective in the sense that it allows organizations to communicate directly with their audience. It is interactive promotion which is very relevant in today’s advertising. Mobile marketing is also popularly known as wireless marketing. Although wireless is not necessarily mobile since consumers can access the same information through a desktop computer at home or in the office.

The rise of mobile marketing began in the early 2000s when Short Message Service or SMS became increasingly popular. In Europe and in Asia, businesses collected numbers to send off promotion for their products and services. Eventually, SMS became a legitimate promotional device in other parts of the world. Because of this, guidelines were established to protect both the marketers and the consumers. As technology developed, new channels for mobile marketing emerged. Among these channels include:

  • Multimedia Message Service – With MMS, advertisers can send text, videos, and slideshows of the product’s images. Almost all phones with color screen can send and receive MMS.
  • In-game mobile marketing – The trend of mobile gaming is moving towards sophistication. These games are very casual in promoting products that some are being promoted within the game. This kind of promotion is also known as Ad-funded mobile game or mobile advergaming.
  • Mobile Web Marketing – Here, products are being promoted on web pages that are accessed through mobile devices. Major mobile content providers such as Google and Yahoo have been selling advertising “spaces” online. There are also other advertising networks that focus on mobile properties.
  • Marketing via Bluetooth and infrared – Bluetooth became popular only in 2003. Infrared, on the other hand, is the oldest form of mobile marketing. Unlike Bluetooth, Infrared is very restricted and limited. Another advantage of Bluetooth is that it has higher transfer speeds, it is for free, and it is permission based.

It has become a popular marketing tool for many reasons. main advantage of SMS marketing basically is that it directly addresses the audience. SMS advertising helps marketers deliver their marketing campaign fast. Through mass sms, you can reach your target market all at once in an instant regardless of where they are in the world. Second, compared to other marketing strategies, it is generally cheaper. Depending on the channel, it only costs more than 75% less of the cost you would spend in other marketing methods. In fact today, your can choose from a wide range of mobile marketing platforms and online sms services at discounted rates to further save money.

People have also grown accustomed to traditional advertising that these methods are not as effective as they were ten years ago. For effective advertising, businesses should keep up with technology. To stay within the competition, businesses must also use resources that are very much available today. Mobile marketing is one marketing strategy that can definitely help you reach your business goals.

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